About LiveBetUK
Your independent guide to trusted UK online casinos, slots and betting sites. We provide honest reviews, exclusive bonuses and expert insight to help you play smarter and bet responsibly.
Our Mission
We believe every UK player deserves a safe, fair and enjoyable online casino and betting experience. Our mission is to empower players and bettors with clear, transparent information so they can choose licensed operators, better bonuses and games that truly suit their style.
Safety First
Only UK Gambling Commission–licensed online casinos and sportsbooks
Honest Reviews
Unbiased opinions from casino and betting industry experts
Best Bonuses
Hand-picked casino bonuses, free spins and betting offers you won't find elsewhere
Our Story
LiveBetUK was founded in 2020 by a team of passionate online casino and sports betting enthusiasts who were frustrated with the lack of transparent, in-depth reviews in the UK market. Too many players were being drawn to unlicensed operators, confusing bonus terms and platforms that did not put player protection first.
With over 20 years of combined experience across casino, slots and sportsbook products, our founders set out to build a comparison site that cuts through the noise. We test each UK operator ourselves – from registration and claiming a casino bonus to playing slots, live casino and placing bets, all the way through to withdrawals – so our recommendations are based on real, hands-on experiences.
Today, LiveBetUK is trusted by thousands of UK players who rely on our expert casino reviews, exclusive bonuses and responsible gambling guidance. We only work with licensed operators that share our values of fairness, transparency and strong player safeguards.
What We Do
Expert Casino & Betting Reviews
We thoroughly review UK online casinos and sportsbooks, covering slot variety, live casino, odds and markets, payment methods, customer support and mobile experience. Our reviews are detailed, honest and updated regularly.
Exclusive Bonuses & Free Spins
We negotiate special deals with top UK operators, giving our users access to enhanced casino bonuses, free spins packages and betting promotions that are not always available to the general public.
Guides for Players & Bettors
From understanding wagering requirements and RTP to learning betting strategies and bankroll management, we create clear guides to help you navigate both casino games and sports betting with more confidence.
Player-Focused Support
We listen to player feedback and questions, and we factor real user experiences into our rankings. Our goal is to help you choose casinos and betting sites that genuinely respect and protect their customers.
Committed to Responsible Gambling
We take responsible gambling seriously. All operators we recommend provide tools to help you stay in control, including deposit limits, time-outs, self-exclusion and reality checks. If you or someone you know is struggling with gambling, please reach out for help via BeGambleAware or GamCare.