LiveBetUK — Best UK Bookmakers & In-Play Betting 2025

1. Introduction

At LiveBetUK.com, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website.

2. Information We Collect

We collect the following types of information:

2.1 Information You Provide

Name and email address when you contact us
Any information you provide in contact forms or email communications
Feedback, reviews, or comments you submit

2.2 Automatically Collected Information

IP address and browser type
Pages visited and time spent on our website
Referring website or source
Device information (type, operating system, screen resolution)
Cookies and similar tracking technologies

3. How We Use Your Information

We use your information for the following purposes:

To provide and improve our website and services
To respond to your inquiries and provide customer support
To send you updates about bookmaker offers and promotions (with your consent)
To analyze website usage and improve user experience
To detect and prevent fraud or abuse
To comply with legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us:

Remember your preferences and settings
Understand how you use our website
Track affiliate referrals to bookmakers
Provide personalized content and recommendations

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

5. Third-Party Services

We work with third-party services that may collect information about you:

5.1 Analytics

We use analytics services (such as Google Analytics) to understand how visitors use our website. These services may use cookies and collect information about your browsing behavior.

5.2 Affiliate Partners

When you click on bookmaker links, we may share limited information with our affiliate partners to track referrals. This helps us earn commission and keep our service free.

5.3 Advertising

We may display advertisements from third-party networks. These networks may use cookies to show you relevant ads based on your interests.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following cases:

With service providers who help us operate our website (hosting, analytics, email services)
With affiliate partners to track referrals (limited information only)
When required by law or to protect our legal rights
In connection with a business transfer or acquisition

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Under UK data protection law (UK GDPR), you have the following rights:

Right to Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data
Right to Restrict Processing: Request limitation of how we use your data
Right to Data Portability: Request transfer of your data to another service
Right to Object: Object to processing of your data for certain purposes
Right to Withdraw Consent: Withdraw consent for data processing at any time

To exercise any of these rights, please contact us at support@livebetuk.com.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your data, we will securely delete or anonymize it.

10. Children's Privacy

Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries outside the UK. We ensure that appropriate safeguards are in place to protect your data in accordance with UK data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website. Your continued use of the website after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: support@livebetuk.com
Subject: Privacy Inquiry

14. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.